Monica has experience across a broad spectrum of product types including urban, mixed-use, single family, resort, hotel-branded and master planned communities, comprising $1B+ in sales revenue. An experienced project manager, having worked at The Mark Company, The Agency and Compass, Monica has a unique background in marketing, sales, project management and business development. Specializing in marketing and selling luxury new construction, urban, and resort projects, she has worked on a number of real estate developments within the Bay Area and Mexico. Most recently, she represented the Fairmont and Rosewood-branded residences within the residential and resort community of Mayakoba, Mexico, and the residences of Yerba Buena Island, San Francisco.
Monica provides predevelopment consulting, as well as managing the entire marketing and sales process from brand development through final sellout. She works directly with developers, architects, sales teams, PR and creative firms to ensure an organized and cohesive marketing approach. As the primary liaison between a developer and all parties, she is detail-oriented, dependable and strategically executes all stages of the project with a track record for exceeding clients expectations.
The market research and pricing analysis services provide valuable insight into local and regional opportunities and threats. Quantitative and qualitative data are considered to make recommendations regarding market conditions, the competitive landscape, and real estate marketing and sales strategies.
Considering the target buyer profiles for a development ensures that the asset is positioned, designed, and built for the appropriate target market to maximize project returns.
Partnering with the best creative and public relations firms, the marketing plan drives measurable, qualified traffic to the property. The latest tools, resources, and technology are leveraged to maximize the return on investment. Positioning and branding are honed in to connect with the target audience, from urban to resort real estate buyers.
Customized sales strategies and solutions for real estate developers are designed to help exceed goals and maximize profits. As the most visible representatives of the community, the sales team's role is critical in communicating value, maximizing pricing and absorption, and closing sales. Past projects have achieved record-breaking price-per-square-foot premiums in key markets, setting the bar to achieve key real estate sales and marketing performance benchmarks.